Aside from the website and twitter, I have been looking into some ideas to generate some buzz for this exhibit. My husband reminded me of the promotional campaign Trent Reznor set in motion to promote his album:
FROM TECH DIRT
Trent Reznor Continues To Show Different Ways To Connect With Fans
from the send-'em-on-a-treasure-hunt dept
Back when Trent Reznor was still signed to Universal Music, he tested out his own form of a promotional campaign for his latest album: he started hiding USB keys with songs off of the album in the bathroom at his various concerts. Fans would find the USB keys, bring them home and upload the songs — making it into a huge event, generating much more interest around the album. Now that he's independent and testing out all sorts of interesting business model experiments, he's also doing plenty to connect directly to his biggest fans. Take, for example, this story in the LA Times about Reznor hiding concert tickets around Los Angeles, under rocks and in drainpipes, and then putting up coordinates and clues on the Nine Inch Nails website, sending fans racing across the city to see if they can find the free tickets. While it may be a little silly, it is yet another way for Reznor to build up a really loyal fanbase. He's making being a fan fun. Sure, it's not for everyone, but it's certainly adding value to the "true fans" that support Reznor.It might be neat to try and accomplish something like this. For example, place burnable dvds/cds in locations throughout the city with a cryptic message about the event in text speak. Like: c0m3 t0 FT, th1s j4nu4ry, d0 y0u und3rst4nd? Or USB drives. Or T shirts placed in certain locations. Or some other idea.
Thoughts?
1 comment:
This reminds me too of the Shepard Fairey "Obey" posters that were being put up around the city about a month before his opening at the Warhol. By placing the cds in areas where one normally wouldn't expect, you could reach a wider audience.
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